Ash Nallawalla

Ash Nallawalla

  • Independent consultant.
  • Was SEO Manager at Suncorp Group (Suncorp, AAMI, GIO, Apia and many more).
  • Proven in large scale/complex/enterprise SEO and search marketing assignments – tripled organic search traffic at National Australia Bank. Consulted to six Asian countries for ANZ Bank.
  • Digital asset valuation for Mergers and Acquisitions
  • Online Marketing and social media exponent, conference speaker, trainer.
  • First-hand experience with Asia-Pacific responsibilities in Finance, Directories and High tech industries.
  • Active blogger, Twitterer, forum participant.
  • Degree qualified in business, marketing and computer science.
  • Excellent verbal and written communication. Wrote monthly SEO column in APC Magazine.

Ways to engage me


Complex, large-scale, corporate SEO. Social media integration. Information architecture. Digital marketing strategy, Non-functional testing. Adobe CQ6/AEM SEO.

Lateral Keywords

My current SEO research interest is in Term Frequency (part of TF-IDF) and I am building a tool that will make it easier for content writers to think laterally when trying to think of new keywords. Hence I have built this site: Lateral Keywords.

View Ash Nallawalla's profile on LinkedIn


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